the art of imperfection

Here at White Buffalo we talk a lot about being brave. But the truth is, chasing your dreams can be scary. Creating can be scary - so scary, in fact, that we often quit before we ever begin. We start with grandiose dreams and mega-inspiration, but soon doubt creeps in. Sometimes the reality doesn't quite live up to the vision in our heads. 

And since we are often our own worst critics, we see every imperfection - be it in our art, or in our life. We see every opportunity for something to be done just a little bit better. 

Maybe we should have a bit more compassion with ourselves. Maybe we should learn to embrace the imperfections in life. One fabulous lady who has chosen to find beauty in the imperfections, both in life and in art, is Jewelry Designer and fellow White Buffalo Lindsey Adams Williams. 

1.            Tell us a little about yourself, however you feel best suites you.

When I was little I would introduce myself as Lindsey Allison Wonderland. I sometimes wish I could still do that. But now I am mostly just, Lindsey. I have a cat named Megatron, a husband named Jarrod, and live in Dallas. I strive most in life to be loving and compassionate. My biggest desire is to be wise.


2.            Tell us a little about LAW Designs.

I have always wanted to create something that was naturally beautiful. I searched for a long time to find something creative that I enjoyed doing and had a knack for. That was difficult, and expensive. What I came down to was that I am good with my hands, but no matter what I created, it would never be perfect. So here I am — the founder of a jewelry line.


3.            What inspired you to create your own line?

My mom taught how to dress. Debs would tell me that a few basic dresses and some killer jeans were the blank canvas. The fun and unique part was accessorizing. She has always collected sweaters, scarves, and jewelry. So I guess that is who I have become, as well. I have always loved jewelry and had a vision for the pieces I wanted to find. Instead of continuing my search, I decided to create my own line.


4.            What was one of the biggest challenges and how do you/did you overcome it?

The biggest challenge I am currently experiencing is having a lack of time. I am constantly traveling and working late nights. I am used to long hours — but it can be really hard to be creative when you are on empty. So I have to really dig deep and push myself to “go there” even when I have nothing left at the end of the day. I think it has made me value this opportunity even more. When something is really hard the victories mean so much more.

5.            What practical tips would you give someone who wanted to launch their own brand?

Establish your support system. Whether it is a single person or a small community, figure it out. But most importantly, you need someone who will push you and remind you why you started your brand in the first place. Especially when your tank is on zero and you feel like giving up because you are tired or made a mistake.


6.            What inspires you?

People who are better than me at what I do. At first, it can be incredibly discouraging, but ultimately it makes me better. As weird as it may sound, I like to be uncomfortable in my work life. I think to be uncomfortable means to not be an expert. When you are not an expert you are constantly pushing yourself to become one. The expert is who inspires me to be better, stronger, and more knowledgeable.


7.            What are your favorite influences?

Older women with gray hair and timeless class. Super models and celebs have it easy. They have cameras following them around everywhere they go and have an army getting them dressed. They better look fantastic. When you are old and gray, it is probably just you pulling on your panty hose, strapping on your spanks, and stacking on your bangles. The army is gone and with it so often departs the effort and desire to look fabulous. My grandmother is 94 and doesn’t go a day or minute without red lipstick, red nails, and a styled outfit. Women that are gray, wrinkled and rocking it have the biggest impact on me.


8.            When you are not working or creating jewelry where can we find you?

I am pretty stinking blessed with having the best job ever. I work for an International Events Agency called First Protocol. Being an Event Planner is not all fun and games, it’s tough work, long hours, and lots of travel. But when you work for a company who values you and pours into you, it is easy to get excited about going into the office every day.

9.            What is something you can’t live without?

Sleep. It’s simple. I really need a solid 7 hours a night. When I get really exhausted I cry. I cry at everything anyway — my nephew opening his Christmas presents, the end of X-Men (not even a sad movie), during every commercial about the military… ever, a handwritten thank you card — it really doesn’t take a lot to get me going. Add some sleepless nights in there and you can call me Waterworks.

10.          Additional inspo:

When I was young my mom would rip the erasers off of my pencils. She said that the beauty of a piece of art could be secretly found in the imperfections. Debs would tell me that it said something about the artist when they would leave their mistakes, or imperfections, for the world to see. “That is the hardest part of being an artist,” she would tell me. “To leave your mistakes is to bear your soul and to let the world see you for who you really are. But that is also what will make you truly great.” I guess that is who I have always wanted to be — a great artist with the courage to bear my imperfections.

Thank you Lindsey for sharing your beauty and your imperfections with us - may we all be brave enough to embrace our imperfections and compassionate enough to see the beauty in them.

For more about Lindsey or to shop the lovely jewelry that captures this message, visit LAW Designs

Photos by Kendall Hanna